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Start with Why - How Great Leaders Inspire Action

Tuesday, June 07, 2011 5:36 PM | Anonymous
By Kim Shook, Cofounder of Bella Terra Equine Adventure (

I saw Simon Sinek (author of the 2010 book "Start with Why - How Great Leaders Inspire Action") speak at a recent leadership conference and he was the stand out speaker of the day.
Simon Sinek started out with the goal of explaining why certain marketing campaigns are more successful than others.  What he ended up discovering is why we connect with certain things (and people) and not so much with others.  We connect when we share common values and beliefs - this seems so obvious but so often we have difficulty applying this concept.
Simon Sinek inspired me to evaluate my beliefs and values to better understand why I connect the way I do.  This examination helped me to understand myself better and realign my personal goals.
Here is a great 18 minute video of the main concepts of his book:
If you find the video intriguing or even inspiring, then definitely I recommend his book to you.

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