By Kim Shook, Cofounder of Bella Terra Equine Adventure (bellaterrainc.org
Since we are experiential facilitators, doesn’t it make sense that our E3 elevator speeches should have pictures to more powerfully explain the value we provide our clients? WOW – this might be an epiphany for me. From the start our Bella Terra program had an action picture on our business card of people working with our horses to accomplish a goal. It is a great conversation starter and engages people to learn more about the value we provide our clients. Now that I think about it, these conversations are much more engaging then when I try to explain E3 without a picture. Almost all of us have smartphones now; so what about sharing a couple pictures on your phone when you're doing your elevator speech? A picture is a 1000 words!