E3A – Equine Experiential Education

Marketing Committee

Lora Newman Zero2Sixty Chair Marketing committee E3A

Marketing Committee Chair

Lora Newman, M.S., LPC
Business Leadership Coach
Certified E3A Member

The Marketing Committee is responsible for developing and executing plans that increase E3A’s visibility and outreach to those interested in becoming or expanding their skills as an Equine Assisted Learning Facilitator.

Responsibilities include:

  • Communicating to the public, and its members, information about certifications, educational offerings, news and events
  • Creating visibility to new targeted audiences through a variety of touchpoints
  • Designing marketing campaigns to promote events and training
  • Collaborating with other E3A committees
  • Aligning marketing efforts with the sales process
  • Establishing outbound communication with members and prospective members
  • Monitoring results from marketing efforts