Business Development

Business Support & Development


We are here to help you succeed. Explore our business development classes below.

Messaging & Niching Master Class

Define your niche so you can connect with your ideal clients and confidently create strong messaging that speaks to them.


In this 4-session online class, Lora Newman will guide you through:

  • Confidently creating marketing messaging that connects with the people you want to serve with the horses.
  • Clearly conveying your hot marketing message in under 60 seconds.
  • Learning the one thing you must have to grow and scale your equine assisted practice.
  • Feeling confident about the work you do when asked, "So, what do you do?"
  • Developing strong messaging across all platforms so the public is clear about what you do.

 

This online training is designed to give you knowledge and confidence to create marketing copy and talk about your business succinctly in any venue so you freely move your equine assisted business forward.


Dates: Oct 7, 14, 21 & 28
Time:
Noon CT / 1pm ET

Special E3A member price: $127

Not a member? Become a member for $45 and receive special pricing on business development courses throughout the year.


Register for Classes

About Horse Business Whisperer

Lora Newman is the founder of HorseBusinessWhisperer.com. She and her team are dedicated to supporting equine guided professionals in putting passion and profits into their heart-centered businesses.


Lora is an author, speaker and the CEO/ Founder of Zero2Sixty Performance Coaching, llc, a national company assisting highly motivated professionals.

She is an ally, mentor, counselor and confidante. She is fearless, nurturing, unabashedly truthful and wise. Her clients love her for her willingness to immerse herself in their business and identify problems or opportunities they may have missed. Many coaches only bring business systems to the table for their clients. Lora transcends systems.


M.S., Counseling
B.S., Psychology
A.S. Veterinary Technology

Coach U Graduate

E3A Advanced Practitioner


Lora's team includes 9 Horses, 3 Mini Donkeys, 1 Therapy Dog, and and many humans.


Learn more


Past Business Development Classes


Pricing & Sales Conversations Master Class

It's a big question on all our minds as we're beginning to offer new programs with our horse partners. What to charge? In this 4-session master class, learn how to confidently price your programs, classes and retreats.


Lora Newman of Horse Business Whisperer will also walk you through how to hold money conversations that easily convert prospects into clients.


Do any of these scenarios sound familiar? Then this class is for you:

  • You second guess what to charge.
  • Fear and overwhelm stop you in your tracks before you get going.
  • Pricing is elusive, marketing isn't fun, and money conversations make your stomach do flips.


Imagine:

  • Confidently pricing your services and programs.
  • Excavating the gold mine you are housing in your barn - when you discover the true value the horses are bringing to the arena of your work.
  • Learning the one thing you must have to grow and scale a 6+figure equine assisted business.
  • Feeling confident about the money side of your business.
  • Developing and operating out of an empowered pricing paradigm.

 

This online training is designed to give you knowledge and confidence to price your services, hold enrollment conversations and move your equine assisted business forward.


Dates: August 21, 28, Sept 4 & 11, 2024
Time:
Noon CT / 1pm ET

Special E3A member price: $127

Not a member? Become a member for $45 and receive special pricing on business development courses throughout the year.


About Horse Business Whisperer

Lora Newman is the founder of HorseBusinessWhisperer.com. She and her team are dedicated to supporting equine guided professionals in putting passion and profits into their heart-centered businesses.


Lora is an author, speaker and the CEO/ Founder of Zero2Sixty Performance Coaching, llc, a national company assisting highly motivated professionals.

She is an ally, mentor, counselor and confidante. She is fearless, nurturing, unabashedly truthful and wise. Her clients love her for her willingness to immerse herself in their business and identify problems or opportunities they may have missed. Many coaches only bring business systems to the table for their clients. Lora transcends systems.


M.S., Counseling
B.S., Psychology
A.S. Veterinary Technology

Coach U Graduate

E3A Advanced Practitioner


Lora's team includes 9 Horses, 3 Mini Donkeys, 1 Therapy Dog, and and many humans.


Learn more

Unlock your equine potential with Equine Assisted Learning. Join our webinars and arena experiences to enrich your professional journey. Contact us at 775-376-2530.

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