Business Development

Business Support & Development


We are here to help you succeed. Explore our business development classes below.

Soleful Goal Setting Secrets

Are you ready to set goals that inspire, energize, and move you forward with clarity and confidence?


Join the E3A Board president Lora Newman for a FREE training where we'll explore the Method and the Madness of Goal Setting—a powerful, heart-centered approach designed to align your ambitions with purpose, passion, and a touch of magic. And yes, we'll be guided by the intuitive wisdom of horses!

This isn't your typical goal-setting workshop. Together, we'll:


This isn't your typical goal-setting workshop. Together, we'll:

  • Uncover the connection between your emotions and your goals—so they're fueled by what truly matters to you.
  • Learn how to add "juice" to your goals—transforming them from ordinary to extraordinary.
  • Tap into the unique, intuitive feedback of horses—to gain deep insight into what's really driving you forward (or holding you back).
  • Explore the science behind goal setting —so you can create lasting change in your life and business.

 

Whether you're striving for personal fulfillment, business success, or a more intentional way of living, this training will give you the tools to set goals that resonate with your heart and soul.


Don't miss this opportunity to redefine how you approach your goals—with clarity, purpose, and a little equine wisdom to light the way.


Dates: Sun, March 23, 2025
Time:
6 p.m. CT / 7 p.m. ET

Special Price: Free


Register here

About Horse Business Whisperer

Lora Newman is the founder of HorseBusinessWhisperer.com. She and her team are dedicated to supporting equine guided professionals in putting passion and profits into their heart-centered businesses.


Lora is an author, speaker and the CEO/ Founder of Zero2Sixty Performance Coaching, llc, a national company assisting highly motivated professionals.

She is an ally, mentor, counselor and confidante. She is fearless, nurturing, unabashedly truthful and wise. Her clients love her for her willingness to immerse herself in their business and identify problems or opportunities they may have missed. Many coaches only bring business systems to the table for their clients. Lora transcends systems.


M.S., Counseling
B.S., Psychology
A.S. Veterinary Technology

Coach U Graduate

E3A Advanced Practitioner


Lora's team includes 9 Horses, 3 Mini Donkeys, 1 Therapy Dog, and and many humans.


Learn more

Boundaries For Success: Protect Your Time, Energy & Wellbeing

Have you been feeling pulled in too many directions Drained from always trying to meet the demands of others? Struggling to find the time and energy for what truly matters?


If so, you're not alone. Many equine assisted practitioners struggle with setting and maintaining strong boundaries—whether in their personal lives, workplaces, or businesses. Fear of conflict, people-pleasing, or simply not knowing where to draw the line can lead to stress, burnout, and resentment. But it doesn't have to be that way.


This class explores twelve key areas where boundaries play a crucial role in your life and work. You'll learn how to identify, assess, and strengthen your personal and professional limits—so you can experience more:


  • Peace & Productivity – Less overwhelm, more focus on what truly matters
  • Increased Energy – Stop feeling drained and start feeling empowered
  • Greater Confidence – Say no without guilt, set limits with clarity, and protect your well-being


By reflecting on where your boundaries may be at risk, you'll discover practical strategies to realign your environment, behaviors, and relationships to better support your values, your needs, and your success.


Dates: April 1, 17 & 29, 2025
Time:
5-6 p.m. CT / 7 - 8 p.m. ET

Special Price: $67


Register for Classes

About Horse Business Whisperer

Lora Newman is the founder of HorseBusinessWhisperer.com. She and her team are dedicated to supporting equine guided professionals in putting passion and profits into their heart-centered businesses.


Lora is an author, speaker and the CEO/ Founder of Zero2Sixty Performance Coaching, llc, a national company assisting highly motivated professionals.

She is an ally, mentor, counselor and confidante. She is fearless, nurturing, unabashedly truthful and wise. Her clients love her for her willingness to immerse herself in their business and identify problems or opportunities they may have missed. Many coaches only bring business systems to the table for their clients. Lora transcends systems.


M.S., Counseling
B.S., Psychology
A.S. Veterinary Technology

Coach U Graduate

E3A Advanced Practitioner


Lora's team includes 9 Horses, 3 Mini Donkeys, 1 Therapy Dog, and and many humans.


Learn more


Past Business Development Classes


Messaging & Niching Master Class

Define your niche so you can connect with your ideal clients and confidently create strong messaging that speaks to them.


In this 4-session online class, Lora Newman will guide you through:

  • Confidently creating marketing messaging that connects with the people you want to serve with the horses.
  • Clearly conveying your hot marketing message in under 60 seconds.
  • Learning the one thing you must have to grow and scale your equine assisted practice.
  • Feeling confident about the work you do when asked, "So, what do you do?"
  • Developing strong messaging across all platforms so the public is clear about what you do.

 

This online training is designed to give you knowledge and confidence to create marketing copy and talk about your business succinctly in any venue so you freely move your equine assisted business forward.


Dates: Oct 7, 14, 21 & 28, 2024
Time:
Noon CT / 1pm ET


About Horse Business Whisperer

Lora Newman is the founder of HorseBusinessWhisperer.com. She and her team are dedicated to supporting equine guided professionals in putting passion and profits into their heart-centered businesses.


Lora is an author, speaker and the CEO/ Founder of Zero2Sixty Performance Coaching, llc, a national company assisting highly motivated professionals.

She is an ally, mentor, counselor and confidante. She is fearless, nurturing, unabashedly truthful and wise. Her clients love her for her willingness to immerse herself in their business and identify problems or opportunities they may have missed. Many coaches only bring business systems to the table for their clients. Lora transcends systems.


M.S., Counseling
B.S., Psychology
A.S. Veterinary Technology

Coach U Graduate

E3A Advanced Practitioner


Lora's team includes 9 Horses, 3 Mini Donkeys, 1 Therapy Dog, and and many humans.


Learn more

Pricing & Sales Conversations Master Class

It's a big question on all our minds as we're beginning to offer new programs with our horse partners. What to charge? In this 4-session master class, learn how to confidently price your programs, classes and retreats.


Lora Newman of Horse Business Whisperer will also walk you through how to hold money conversations that easily convert prospects into clients.


Do any of these scenarios sound familiar? Then this class is for you:

  • You second guess what to charge.
  • Fear and overwhelm stop you in your tracks before you get going.
  • Pricing is elusive, marketing isn't fun, and money conversations make your stomach do flips.


Imagine:

  • Confidently pricing your services and programs.
  • Excavating the gold mine you are housing in your barn - when you discover the true value the horses are bringing to the arena of your work.
  • Learning the one thing you must have to grow and scale a 6+figure equine assisted business.
  • Feeling confident about the money side of your business.
  • Developing and operating out of an empowered pricing paradigm.

 

This online training is designed to give you knowledge and confidence to price your services, hold enrollment conversations and move your equine assisted business forward.


Dates: August 21, 28, Sept 4 & 11, 2024
Time:
Noon CT / 1pm ET


About Horse Business Whisperer

Lora Newman is the founder of HorseBusinessWhisperer.com. She and her team are dedicated to supporting equine guided professionals in putting passion and profits into their heart-centered businesses.


Lora is an author, speaker and the CEO/ Founder of Zero2Sixty Performance Coaching, llc, a national company assisting highly motivated professionals.

She is an ally, mentor, counselor and confidante. She is fearless, nurturing, unabashedly truthful and wise. Her clients love her for her willingness to immerse herself in their business and identify problems or opportunities they may have missed. Many coaches only bring business systems to the table for their clients. Lora transcends systems.


M.S., Counseling
B.S., Psychology
A.S. Veterinary Technology

Coach U Graduate

E3A Advanced Practitioner


Lora's team includes 9 Horses, 3 Mini Donkeys, 1 Therapy Dog, and and many humans.


Learn more

Unlock your equine potential with Equine Assisted Learning. Join our webinars and arena experiences to enrich your professional journey. Contact us at 775-376-2530.

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